In our recent report, “How Connected Are You?” we delved into public perceptions of mobile connectivity.  

One of the most interesting insights was that while technology is moving at an astounding pace, people’s understanding of its usage, even when they are using connected devices, is not keeping up.

When is a doorbell not just a doorbell? When is a fridge more than just a fridge? Perhaps we should have dug deeper...

We use a growing number of connected devices and the number of everyday items that are becoming connected is growing, almost exponentially what we call the Internet of Things. Today there are 15 billion connected devices globally and this is set to double by 2030.  

Our survey found that when people were asked about how many devices they were connected to they underestimated the number. Over 80% suggested less than nine while 40% of those believed they were connected to less than four. The real figure when presented with a list was 14 of which even this number is conservative considering the amount of duplicate devices we have around us (think laptops, mobile phones, tablets, cameras etc of which there are normally more than one in a household).

Hidden connectivity: doorbells, cookers, vacuum cleaners, even the humble fridge

This disconnect likely stems from a lack of awareness about what constitutes a connected device in the first place.  

Many people don't realise everyday items, like smart doorbells (yes, even those that just ring!), speakers and televisions are part of our digital world. It's a world of connectivity designed to make life easier – and many of us have accepted this into our lives without necessarily realising our newfound reliance.

Living your best digital life

What was something imagined far in the future (or even the Jetson’s if anyone remembers that iconic cartoon from the eighties?) is now part of our everyday. Mundane chores have been transformed and digitally delegated – now a robot vacuum cleaner does that back bending task when you’re out.  

While we may have all become familiar with connected TVs feeding our binging frenzy  streaming our favourite shows via the internet, we may not have realised that the humble fridge freezer has got in on the connected craze. The latest digital appliances notify us when food is going to go off and even order for us when we are low on milk.

Living better connected: more than just a phone

Of course, connected capability goes far beyond being able to alert you to a task. Our connected world offers the chance to improve life, transform tasks and free up time to entertain us.  

The example of the doorbell is a perfect illustration of the new world we live in. It is no longer simply something that chimes to let us know someone is at the door. It is now an integral part of keeping us safe. It tracks who is outside and alerts you giving you the opportunity to judge whether it is safe to go to the door or not. It can provide you with evidence if someone is trying to gain entry or simply act as a deterrence, so that is less likely to happen. The captured footage can be shared with the authorities. These capabilities can help reassure the elderly so that they can stay in their homes rather than in hospitals or care homes.  

Connectivity is bringing added capabilities to many devices and what our report has shown is that while their capabilities are being accepted the fact they are connected is not. The next time you are asked if you are connected it is time to rethink those old ‘dumb’ devices around you. Theye have moved on, and we need to catch up.

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To read our fill report on public perceptions of mobile connectivity click here.

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